NUEVO ADVERTISING GROUP RETAINED BY MiCASH TO HANDLE
ADVERTISING OF PREPAID SERVICES CARDS

SARASOTA, FL – Nuevo Advertising Group has been retained by MiCash Inc., headquartered in Washington D.C., to handle the media buying and grassroots marketing of its prepaid services card.

MiCash was created by Latinos to satisfy the money-remittance and payment needs of the Hispanic community in the United States. These money services are essential tools for the material progress of the community and they help Hispanics integrate into the broader American society.

MiCash’s Vice President of Marketing Glenn Braverman said, “We are thrilled to have Pedro Perez and Nuevo Advertising assist us with our promotional and media efforts in the Tampa Bay area.” Nuevo Advertising Group will manage the advertising and promotions at 38 Greater Tampa store locations.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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